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Nudge

Integrated sales and operations eCRM engine targeting restaurant and bar chains

Brief
To create a platform that allows bar and restaurant chains to manage efficiently the operational running of the restaurant floor, bookings, the private event enquiry and sales process, as well as creating and analysing their email marketing strategy.

Process

It was a huge challenge to create a seamless and fast experience for a platform with so many complex functions. A lot of care was put into the information architecture and to create a consistent design system the restaurant and bar staff could happily use on a daily basis.

The foundation for this was a thorough UX process incorporating user flows, wire-framing and prototyping. There were a vast amount of usability and UI challenges to overcome such as the creation of a table management screen that could be usable on both desktop and touch devices.


Client: Nudge CRM

Services: UX, Design, Development

Date: 2014

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