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Fine + Rare
Fine + Rare
Fine + Rare

Fine + Rare

Wine knowledge resource for global fine wine marketplace


The main Fine + Rare site was undergoing a major redesign and they had a requirement for their blog to reflect these changes whilst providing a more visual and engaging design – providing inspiration to their customers and cross-selling with the main site.


I created the wireframes, and design concepts using Sketch which were then built into a prototype in Marvel and presented to the client. The new web brand guidelines were closely followed with an emphasis on readability and engagement.

WordPress was the natural choice of CMS and a lot of time was put into ensuring good usability on mobile and tablet devices.


Fine + Rare have had a significant uplift in traffic to the blog and lower bounce rates. The blog is now promoted heavily on their main site.

Client: Fine + Rare

Services: UX, Design, Development

Date: Jul 2015

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